About URBAN SEED

At Urban Seed, we simplify the complex world of planning, permitting, and construction.

Whether you are adding a 2nd story addition to your home, developing a commercial site, or building out your new custom dental practice, Urban Seed helps you navigate every step – on time, on budget, and with local expertise.

Urban Seed is a full-service planning and building company serving both the private and public sectors across Florida—with a strong focus on Naples, Marco Island, Bonita Springs, Estero, Fort Myers, Sanibel, Cape Coral, Punta Gorda, Sarasota, Bradenton, and St. Petersburg.

Our team specializes in guiding projects from concept to completion. We provide a full suite of services including:

Pre-Construction Planning
Development & Variance Review & Zoning Support
Cost Budgeting & Value Engineering
Licensed General Contracting
Full Service Construction Management

Anthony V. Matonti, Principal

Anthony Matonti has managed construction projects, local and regional planning studies, and major development sites for nearly two decades. In 2017, Anthony founded Urban Seed with the goal of incorporating the best practices of Urban Planning within the Construction industry.

Prior to founding Urban Seed, Anthony worked on major development and transportation infrastructure projects throughout the State of Florida. This experience, along with working on construction sites in his youth, provided the motivation to create a company that tackled both Planning & Building.

When not working, Anthony enjoys spending time with his wife, Robyn, and his three children – Maverick, Jagger, and Gemma. Anthony holds a degree in Urban & Regional Planning, is a native Floridian, coaches T-Ball at North Naples Little League, is a member of the City of Naples Community Redevelopment Agency Advisory Board, and is currently the Chairman of the Collier County Bicycle/Pedestrian Advisory Committee.

John A. Matonti, Senior Project Manager

Being part of the Urban Seed Team, John possesses a strong ability to lead and collaborate with stakeholders to ensure projects are completed on time and on budget as well as ensuring quality performance on all projects.

John began his career in project management within the telecommunications industry in the mid 1980’s and has managed all types of projects from the ground up to remodels in South Florida, both Commercial and Residential. He continually develops an innovative and engaged culture which promotes continuous process improvement through the use of effective problem solving and disruption of the status quo.

Ron J. Trovato, Superintendent

Ron is an affable communicator and enthusiastic team member of Urban Seed. A former Chicago steel shop owner, Ron moved back to Florida in 2020 and has been an integral member on major new build commercial sites for Urban Seed. Ron manages the on-site activities daily while always maintaining a positive attitude and friendly disposition.

When not working, Ron can be found behind the wheel of a boat in the Gulf of Mexico alongside his wife, Andrea. He is father to three beautiful daughters and grandpa to a healthy grandson.

Elizabeth Vincent, Accounting | Contracts

Libby brings decades of experience and steady leadership to Urban Seed’s accounting and contract operations. Born in Brooklyn and raised in Miami Beach, Libby graduated from Miami Senior High School and built a life centered on family, faith, community, and hard work. She has raised three wonderful children, is a proud grandmother of seven healthy grandchildren, and spent many years as a coach and class mom before returning to the workforce.

Libby previously worked for the Florida School Board and most recently on the accounting side of construction and development. Known for her calm demeanor and sharp eye for detail, Libby oversees acccounting, contracts, purchase orders, and project closeout documentation for Urban Seed.

Victor Martinez, Senior Foreman

The Chief Foreman for Urban Seed, Victor manages all staff and sub-contractors on a daily basis across multiple project sites. An avid communicator, Victor embodies the ideals of Urban Seed through his actions and accountability. Fluent in both English and Spanish, and an Engineer at heart, Victor has been an indispensable member of the Urban Seed Team since the companies inception.